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Sales Strategy & Sales Enablement Manager

The Sales Strategy and Sales Enablement Manager interfaces externally with Field Sales as well as with HQ functional teams including Marketing, Merchants, Specialist and Finance to ensure that business objectives are achieved.

Key Job Responsibilities:

1.      Annual Business Plan

  • Create Branded Sales Priorities
  • Work with Marketing to develop and implement key selling initiatives
  • Lead the net sales and spend budgeting process
  • Develop and manage compensation model
  • Work with Private Brands and Merchants to develop new categories and sales strategies

 2.      Sales Forecasting Process

  • Lead the forecasting process for the Sales Organization
  • Work with the team to gain a monthly forecast consensus
  • Forecast customer demand to enable the highest possible level of customer service while meeting company inventory and product loss objective​​​​​​​ 

3.      Improve Customer Satisfaction

  • Lead Customer Service to team to surpass customer expectations and exceed internal satisfaction metrics.
  • Identify customer requirements, developing plans for delivery, identifying and recruiting appropriate resources, assigning individual responsibilities, and developing schedules to ensure timely completion and final delivery of a solution to meet customer requirements.

4.      Category Management

  • Develop Category Development with Merchants and Sales
  • Provide category insights to the Sales Organization
  • Deliver tools to enhance sales capabilities

 5.      Be a Leader Within the Sales Organization and Company

  • Effectively organize, staff, train, direct and lead the Sales Strategy and Planning Team
  • Demonstrate passion, commitment and integrity in all activities
  • Take both a top-line and bottom-line perspective on all issues
  • Collaborate effectively across functions and departments

 7.      Sell, live, and demonstrate best in class professionalism

  • Build the Adorama brand by demonstrating quality in everything we do



  • Demonstrated leadership and development of direct reports
  • Strong oral and written communication skills
  • Experience with forecasting, financial management, and creating financial recommendations utilizing basic ROI analysis
  • High level of follow-up, availability and responsiveness to internal and external partners
  • Good organizational and time management skills
  • Strong analytical and computer skills (Excel, PowerPoint, Outlook, Word and ability to utilize search and navigate on the Internet.)
  • Exhibit high level of focus and account penetration using sophisticated analysis and presentation skills
  • Demonstrated ability in crafting effective customer presentations
  • Extensive knowledge and experience in consumer packaged goods sales - Prior direct account management preferred
  • Familiarity with syndicated data and corresponding data analysis
  • Entrepreneurial, self-starter with hands-on approach.
  • Team player, able to interact and work effectively with various functional partners
  • 5+ years CPG sales experience – preferably with HQ trade marketing experience.
  • Four-year college degree, MBA preferred.

We at ADORAMA believe in respecting & encouraging diversity and as such we gladly abide by all EEOC regulations. We will never turn down a qualified employee based on race, religion, gender, sexual-identification, disability, or any other protected class. All jobs are and will continue being awarded based on merit.

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