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Product Manager (Private Brands)

Your main goal in this role is to increase profitability, drive sales and build brand equity. You will ensure that the brands we build are strategically positioned within the marketplace and grow in a sustainable and profitable way. You are the business owner of an assigned portfolio of brands accountable for achieving business goals including target sales, margin, and category penetration. You will be accountable for the development of brand and product level strategies that are consistent with the overall division strategy. You are part of a team that ignites the passion for our brands and associated products.


The candidate must have product management and development experience in hard goods within the consumer electronics space and a working knowledge of manufacturing in Asia


Primary Responsibilities:

  • A cross-functional leader and team member who works with a variety of stakeholders including Executives, Marketing, Operations, Vendors and Category Managers
  • Spearhead the development of brand equity statements, brand positioning, and brand identity guidelines
  • Develop brand plans that that include brand strategy, product roadmaps, financial projections, and the required capabilities for execution across all business units (Adorama, Leisure Pro, Sunny Sports,, ABS, Printique, Arc etc.)
  • Manage internal and external research resources to incorporate insights into brand strategy and product development
  • Remain current with the state of the marketplace and trends in brick & mortar and online retailing and report these to management and your merchandising partners
  • Serve as the customer expert on the project team, ensuring that brand and product plans are driven by validated, prioritized customer needs, insights about buying behavior and are aligned with top line department goals
  • Conduct qualitative and quantitative research in support of new product definition and NPI initiatives including product launch
  • Take an active role in developing marketing, packaging, and promotional plans to help drive sales
  • Ensure Customer Service teams are prepared to support product launches
  • Lead New Product Planning (NPP) projects through Concept, Feasibility and Definition phases
    • Drives the completion of all project deliverables including product and marketing requirements, competitive analysis and pricing models, customer-facing messaging, and development plans
    • Work with Industrial Designer as-needed to develop brand and product-level design themes
    • Define the product/quality positioning of private branded products through competitive and national brand equivalent benchmarking
  • Serves as the Project Manager for New Product Introductions (NPI) and is accountable for delivery of specified products on time, with required features, within cost targets
  • Owns full Product Lifecycle Management (PLM) responsibilities, from pre-product ideation through end-of-life and will lead product definition and development, screens and qualifies vendors, manages New Product Introduction (NPI) projects, and oversees manufacturing operations throughout the entire product lifecycle
  • As the primary vendor contact, you will build and maintain excellent relationships between vendors and Adorama to achieve mutual goals of sales and profitability, determining long term supply chain requirements, technology needs, product platforms and quality assurance standards
  • You will oversee supply chain and manufacturing and responsible for managing vendors, quality assurance, regulatory compliance for both vendors and new and existing products and adding new partners that drive growth across our product categories
  • Work with Inventory Management to monitor and resolve issues with purchase order confirmation, capacity, and delivery challenges
  • Chair QBR (Quarterly Business Review) meetings to communicate brand performance and provide critical project updates. Review key performance indicators vs. actual plan. Determine root causes of why execution worked or did not work and develop action plans to maximize opportunities and minimize risks
  • Conduct semi-annual brand reviews, roadmap reviews and portfolio optimization reviews that drive the Private Brands multi-year plan
  • Assist in the annual budget building process by delivering “bottoms-up” budget at the project level
  • Mentor Assistant Product Manager(s) to help develop their skills and grow their competencies




  • Minimum 5 years product development, marketing, or product management experience
  • Proven analytical, interpersonal and communication skills and the ability to move projects through cross-functional teams
  • Collaborative attitude and a proactive communicator across all stakeholders
  • General business, manufacturing and logistics acumen including manufacturing techniques and QA/QC best practices, and the ability to approach a project from both a top-down and bottom-up perspective
  • Works productively and efficiently in a fast-paced, agile environment with a strong attention to detail, time management and focus on problem-solving with strong project management and negotiation skills
  • BA/BS degree required, or equivalent work experience, advanced degree in Business, Marketing, Design, Technology or similar, preferred
  • Competent in MS Word, Excel, Power Point and familiarity with MS Access, other database, and ERP systems

We at ADORAMA believe in respecting & encouraging diversity and as such we gladly abide by all EEOC regulations. We will never turn down a qualified employee based on race, religion, gender, sexual-identification, disability, or any other protected class. All jobs are and will continue being awarded based on merit.

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