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Category Marketing Manager: Photography

As the Category Marketing Manager – Photography, you will own strategic marketing for the photography category. This role will be responsible for aligning category marketing strategies and working with vendor partners and the merchant team to execute effective B2B and B2C marketing programs and promotions that drive awareness and sales. The ideal candidate will be highly experienced in e-commerce marketing, will have a strong knowledge and passion for photography, and will possess the marketing know-how to drive a growing category that is a key component to our overall business.

 

Responsibilities

  • Be the category thought leader for photography, identify customer understanding and their barriers and triggers to purchase; develop the overall strategic marketing approach
  • Understand customer behavior on all marketing channels (web, email, social, in-store, PR, etc.) and develop customer-centric strategies specific to categories and brands
  • Coordinate and execute marketing and merchandising initiatives, testing and measuring different approaches to messaging, presentation, and identifying those which drive the greatest increase in customer acquisition, engagement, retention, and growth
  • Work directly with merchant partners and vendors to develop plans aligned with category revenue goals and to drive incremental sales and category awareness
  • Develop a high-level calendar of promotions, launches, marketing events, and any other activities for assigned categories
  • Work with vendor partners on brand-driven promotions and cross-category marketing strategies to help drive upsell, add-ons and increased AOV
  • Execute marketing campaigns as per marketing MDF agreements with vendors. This involves planning, development, product selection, and working with design teams and other marketing teams to execute a finely tuned marketing campaign
  • Create and present marketing presentations to vendors and executives detailing planning and marketing strategy for assigned categories
  • Articulate the value of Adorama marketing vehicles to vendor partners and sales representatives
  • Proactively work with merchandising teams to constantly improve categorization and taxonomy throughout the website including new category development and website improvements
  • Develop and nurture vendor relationships
  • Monitor competitive activity and provide category insights, competitive analysis, and advise on conquest tactics
  • Develop customer segmentation across industries and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth
  • Research and introduce new partners across marketing and product to expand the category, working closely with the merchant team and business stakeholders to successfully bring them on board
  • Use varied methods such as articles, whitepapers, audio, video, forums, blogs to extend awareness of our products

 

Minimum Qualifications:

  • A passion for photography and a background in photography is preferred
  • Strong understanding of multi-faceted marketing campaign development; both B2B and B2C
  • Ability to work under pressure, meet deadlines, and prioritize projects with minimal supervision
  • A strong understanding of online retail and vendor relationships
  • Ability to develop and deliver on business and marketing metrics and KPIs
  • Data-driven with strong analytical skills
  • Excellent verbal/written/communication skills; presentation skills
  • Forward-thinking with the ability to make connections and influence people
  • Demonstrated success delivering results, overcoming obstacles, and driving initiatives
  • Agile, solutions-oriented and self-starter
  • Bachelor’s Degree
  • 5+ years of B2B or B2C retail marketing, category management, or consumer product experience
  • Experience with Google Analytics, Salesforce, Pardot, and/or Tableau is a big plus

 

We at ADORAMA believe in respecting & encouraging diversity and as such we gladly abide by all EEOC regulations. We will never turn down a qualified employee based on race, religion, gender, sexual-identification, disability, or any other protected class. All jobs are and will continue being awarded based on merit.

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